LID Editorial
Libro ebook Copy Righter,
Autor:
Editorial: LID Editorial
Colección: LID Publishing
Idioma: Inglés
Precio en eBook ePub
: 11,99 (11,99)
ePub con Adobe DRM
Año de edición: 2012
Tamaño: 2,73 Mb
Copia No
Impresión No
ISBN: 9781907794261
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Breve descripción de Copy Righter

The written word is making a comeback!For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places.

There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.

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11/05/2012 21:06:31
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